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Marketing plays a role in informing and educating consumers as it identifies a consumer need and seeks to explain how its products or services meet that need for customers with clearly defined needs, marketing provides a means of learning about new products and what they do. The marketing and society special interest group (affectionately known as “massig”) serves as a convivial gathering point for marketing academics interested in the impacts that marketing has on our world – both positive and negative. The sections following that which, deal with the impact of information technology on the common traditions, institutions and the collective activities and interests provide an analysis of how the developments impacted on the general society.
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